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Reason #1: Its a great way to get potential clients over the trust hump to hire you. Think of how the ice cream store gives you that little spoonful of an unfamiliar flavor so you can find out whether or not you like the taste before you mit to a full ice cream cone or dish of it. Likewise, your infoproduct provides a sampling of your intellect, talent, knowledge and writing flair. When you have a potential client, its certainly less time consuming for you when they read or listen to your infoproduct and sell themselves on your expertise than if you gave a free introductory consultation. Indeed, one copywriter active on the Warrior Forum Cheap Jerseys ,says that his copywriting career was going nowhere until he developed a few infoproducts. Then instead of chasing down clients (unsuccessfully), they came after him and said, Hey, your copy is pretty good. What would you charge for a sales letter? Id like to hire you. Similarly, just last week a guy in England was thinking of hiring me to create a tag line, which is one of my specialties. He was wavering, because its not cheap, and I saw that he ordered a little $29.95 report I wrote. Then about 40 minutes later, his tag line order came through. That report gave him enough confidence to hire me. Reason #2: Youll have something to sell to do-it-yourselfers whod rather save money or think they cant afford you. If you dont have an infoproduct for them Cheap Jerseys Wholesale , theyll go away and buy one from someone else. Interestingly, they think they are buying a report or a home-study course to save money and learn how to do something themselves. But what Ive watched happen time and time again is that they learn whats involved and they sort of understand it, but they dont have the time to do it, or theyre concerned theyll mess it up. Besides, you know so much more than they do (theyve just seen the proof), and they end up hiring you to do it. Reason #3: Infoproducts increase your perceived expertise. In 2006, the pany Rain Today released the results of a survey of 200 authors of business books, and heres what they said: The median direct ine from their book was $34,000; the median indirect ine from more speaking engagements Cheap NFL Jerseys China , ability to generate more leads, charge higher fees, close more deals, etc. – was $100,000 84% of authors reported a strong or very strong influence on their ability to stand out against petitors 63% of authors reported a strong or very strong influence on generating new clients 96% of authors said publishing a business book affected their professional practice either positively or extremely positively Although I dont know of a parable survey of people who have published non-book infoproducts, I interviewed several of my infomarketing proteges on this question. Two told me they knew from client ments that their non-book information products definitely made them an expert in the eyes of their clients. It just stands to reason that if a potential client is trying to decide between a copywriter who has an infoproduct and one who only has clients, the one with the infoproduct es across as more of an expert. Reason #4: Infoproducts provide additional .
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