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Опубликовано 05 Мая 2016, 16:04:31
“Our goal is New Balance 574 Red Black to be in the top three of global athletic brands, ” DeMartini said at the time. “And to get to the top three, we have to be New Balance 574 For Sale in the world’s biggest sport. ”New Balance, founded in 1906, also wants to appeal to younger buyers. Since teenagers and 20-somethings are the ones competing in sports, focusing more on performance shoes will get help the attention of those shoppers. The ad campaign, which includes the first television commercials in about four years, will reach the 70 countries where New Balance distributes products. The tv spot features 17 athletes in various sports around the world.
“It’s not the locker room, chest-beating testosterone position that New Balance 574 Shop UK SALE some would take, ” DeMartini said. “It’s not the position that worships athletes. It’s a position that recognizes that our job is to constantly make better products to help athletes get better. It does differentiate us. ”Time may be running out for the last New Balance 574 Red White Black Running Trainers American-made running shoes. New Balance Athletic Shoe Inc., owned by former marathoner Jim Davis and his wife Ann, is the sole athletic-shoe maker that still has factories in the U. S. Those plants churn out about a quarter of the shoes it sells domestically. The rest are imported.
The company has continued to make shoes in the U. S., even though that means settling for less profit. New Balance says the flexibility of its U. S. factories and turnaround times counted in days, rather than weeks, help make up for the higher cost. But a push by rivals to do away with tariffs on imported running shoes, as part of a larger trade deal, could finally tip the scales against its New Balance NB 574 ML574OST White For Sale American strategy. "A rapid reduction of the existing [tariff] agreements would put our factories here at significant risk, " says Robert DeMartini, CEO of the Boston-based company, which is fighting to keep the tariffs in place.
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